I'm Zaafir — a marketing professional with hands-on experience in email marketing, campaign coordination, and CRM-driven lead generation. I build and execute multi-channel campaigns that optimize performance and drive measurable results.
With a background in psychology from the University of Waterloo, I bring a research-driven understanding of human behaviour to every campaign. I focus on email marketing and digital strategies that feel personal, not promotional.
I've worked across B2B startups, higher education, and freelance consulting, building campaigns in HubSpot, Mailchimp, and Meta Ads while tracking performance through GA4, SQL, and CRM reporting.
Currently completing my Honours Bachelor of Science in Psychology (Co-op) at the University of Waterloo, looking for opportunities where I can contribute to ambitious marketing programs.
Blending creativity with analytics to build marketing that works.
End-to-end email marketing in HubSpot and Mailchimp, from drip campaigns and A/B testing to list segmentation, lead nurturing, and automated follow-up sequences.
Turning data into action with Google Analytics (GA4), UTM tracking, SQL, Excel, CRM reporting, and Python to continuously optimize campaign performance.
Writing compelling copy for emails, landing pages, and social, paired with on-page SEO, keyword optimization, and tools like WordPress, Figma, and Canva.
Managing paid campaigns in Meta Ads and LinkedIn Ads alongside organic social media, including audience segmentation, content calendars, and data-driven scheduling.
Pipeline management and lead scoring in HubSpot CRM, with KPI dashboards and project tracking through Asana and Notion to keep campaigns on track.
Cross-functional collaboration, clear written and verbal communication, strong organizational skills, and attention to detail across every deliverable.
Hands-on marketing across B2B startups, higher education, and freelance consulting.
Toronto Business Development Centre
National University of Singapore (NUS-ISS)
Lutalica · Toronto, ON
I'm looking for marketing opportunities where I can make an impact. Whether it's a role, a project, or just a conversation, I'd love to hear from you.